Sustainable cultivation can mean many different things depending on who is using the term. People will use the word on their products to show the public that they are conscious of the environment in the hopes that they will get more business this way, yet some are reluctant to actually go through with this fully because it will lose more money over time than they will gain. Therefore, sustainability has taken on many definitions that increase or decrease in degree of laziness. The core ideal of sustainability though is that all of the resources that a person has to use will be used to their fullest extent and never less in the process of cultivation. These resources include but are not limited to electricity, clean water, paper, and good soil.
Success of sustainability
The word sustainable has become loaded. Ever since the growing usage of the word “organic” on all kinds of food products and the increase in sales due to the inclusion of that word, sustainable has become the new big word that corporations like to advertise about their business practices in order to get the business of more world conscious patrons. Regardless of how unethical it is that this word is being twisted around and morphed into things it does not mean all to further big business, it still results in more good than harm overall. Even if a business only does one sustainable thing, if every business took this tactic then it would save the world so many more resources. For example if everyone in the world agreed to the sustainable practice of using 10 percent less electricity each year, then after a year’s time, the amount of coal and wind power the world over would increase by one tenth, and after ten years, there would be a full years worth of electricity in surplus.